This page will show you how to set up install/conversion tracking for your Leadbolt campaigns.

It is assumed you have already setup your advertiser account and have created campaigns. If not, please follow the Advertiser Getting Started Guide here.

Read through the steps below to get started.

What is install/conversion tracking?

Install/conversion tracking allows you to track the install performance of your campaigns in relation to your spend. This enables you to make decisions about campaign budgets and the effectiveness of ads based on the install/conversion achieved when assessing performance for campaign optimization. There are a variety ways that install/conversion tracking can be implemented, depending your circumstances:


Campaign Click ID based tracking

Campaign Click ID based tracking is the preferred (default) method of tracking installs/conversions available with campaigns. It’s selection depends on your campaign landing URL and it’s related install/conversion tracking capabilities, This method of tracking is best suited to implementations supporting parameter-driven server-side postbacks or mobile website friendly HTTP/HTTPS tracking codes:

Campaign Server Side Postback with Click ID

For campaign server side postback install/conversion tracking, a click ID parameter should be appended to the campaign landing URL. This allows Leadbolt to successfully identify the click responsible and appropriately attribute an install/conversion to your campaign. The process to set up this type of tracking is:

    1. Append the [CLK-ID] token to the campaign landing URL, assigning it to an appropriate GET parameter.Example:
      ...&myparam01=[CLK_ID]

      Please note, your landing URL must be capable of receiving and processing the parameter and related token value.

    2. Obtain the install/conversion tracking postback URL by clicking on the “Conversion Tracking” option under the campaigns setting menu:

get_coversion_tracking_code

Select the server-side postback option:

Server side Click ID URL

    1. Place the server-side postback URL on your server and call it when a install/conversion occurs ensuring you append the received click ID parameter value.If you want to implement a global server-side postback for Leadbolt campaigns on your server you can simply include the track ID token in you campaign landing URL and dynamically replace it on your server when calling our postback URL. An example of this is shown below:

http://ad.leadbolt.net/conv/?track_id=[PASS_TRACK_ID_HERE]&clk_id=[PASS_CLK_ID_HERE]

Campaign Tracking Codes (HTTP/ HTTPS)

Campaign Tracking Codes are a client side install/conversion tracking method using html based tracking codes. This method is most suitable for mobile websites. The set up this type of tracking is listed below:

    1. Obtain the campaign tracking code by clicking on the “Conversion Tracking Code” button:

get_coversion_tracking_code

Select either Tracking Code (HTTP) or Tracking Code (HTTPS) as relevant:

  1. Copy and insert this tracking code (HTTP/HTTPS) into the html source of webpage/ WebView displayed when an install/conversion occurs.

Campaign Visitor Match based tracking

When click IDs passing by GET parameters is not available, visitor match based tracking can be implemented as an alternative to track install/conversions for your campaign. This is particularly suited to app install based campaigns using the iTunes or Google Play marketplace URLs as the campaign landing URL and is typically implemented using a server side postback :

Campaign Server Side postback with Visitor match

For visitor match based server-side postback install/conversion tracking, you must be able to pass back the end user’s (client) IP address, a designated platform identifier (An ID specified by Leadbolt) and the relevant device advertising identifier:

    1. When setting up your campaign, visit the “Tracking” tab and select “Visitor Matching (when click IDs are unavailable)”.

    1. Obtain the install/conversion tracking postback URL by clicking on the “Conversion Tracking Code” option under the campaigns setting menu:

get_coversion_tracking_code

Select the server-side postback option:

Visitor Matching - Postback URL

    1. Place the server-side postback URL on your server and call it when a install/conversion occurs ensuring you append the IP and relevant device data so the install/conversion can be attributed.If you want to implement a global server-side postback for Leadbolt campaigns on your server you can simply include the track ID token in you campaign landing URL and dynamically replace it on your server when calling our postback URL. An example of this is shown below:

http://ad.leadbolt.net/conv?track_id=[PASS_TRACK_ID_HERE]&key=[PASS_SECRET_KEY_HERE]&client_ip=[PASS_CLIENT_IP_ADDRESS_HERE]&pf=[PASS_CLIENT_PLATFORM_ID_HERE]&devad_id=[PASS_CLIENT_DEVICE_ID_HERE]


HTTP and Postback Response Codes

The following process is followed for all install/conversion calls:

    • When we successfully receive an install/conversion call on our servers we immediately respond with a HTTP 200 response code.
    • All other HTTP response codes including timeouts should be considered unsuccessful and retried as relevant.
    • We will also return a 1×1 transparent GIF image with a successful HTTP call.
    • For successfully received install/conversion calls, we subsequently process the received install/conversion data and attribute campaigns as appropriate.
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